ABOUT US
Becan is a consultancy firm specialized in sport, fitness and wellness, providing strategic and commercial advisory services. We work with government entities, real estate developers, private corporations, hotel groups, fitness clubs and sport clubs.
Born from the idea of creating innovative, efficient and sustainable healthy lifestyles, Becan was founded by Cedric Betis, the originator of the first ever comprehensive corporate wellness program in the United Arab Emirates.
20+ years of international experience in sport, fitness and wellness, with a proven track record of developing, articulating and managing commercial operations. Extensive business development experience from working with global fitness brands such as The Original Fit Factory and Kerzner International.
The DNA of Becan combines deep industry expertise with professional and high-quality services that include concept development, commercial strategy, market entry, project management and more.
We create tailor-made solutions for organizations that place people's wellness lifestyle at the heart of their business model.
Becan's list of prominent clients includes but are not limited to:
WHY SHOULD YOU CHOOSE US?
THE THEORETICAL KNOW HOW & THE PRACTICAL EXPERIENCE
We have a wealth of experience and reputation, having worked closely with several UAE Ministers, high dignitaries, sporting celebrities and prestigious organizations from all around the world over the past 20 years.
We are a boutique consultancy firm and we proud ourselves in delivering the highest level of client services with customized solutions tailor made to each project across the whole wellness spectrum.
We have created business concepts, produced detailed studies and strategies on a range of projects specific to the sports, fitness and wellness industry, both locally and internationally.
Throughout this history of delivering world-class projects, we have been recognized as a leading boutique consultancy firm in the wellness world.
